H&M showcased their new designer collaboration with Paris-based brand Kenzo at their vibrant runway show in New York City last week. The non-model cast who donned the apparel was composed of dancers, beatboxers and even a drum line. The event, much like the brand, was lively and unorthodox.
Unlike most fashion shows where models walk single file down a runway, however, this presentation’s “runway” featured a central platform of energetic dancers with even more lively synchronized performers prancing around. The choreography had a combination of influences from hip hop to lyrical that made for a completely abstract performance.
Individuality was the overall theme of the show and there was no lack of it in the building. The increasingly popular annual event also included some big names. Legendary model Iman, actress Rosario Dawson and Chance the Rapper, all faces of the campaign, sat front row. Youthful and festive designs matched the atmosphere as groups of performers clad head to toe in a clash of prints and colors danced to a remix of N.W.A.’s “Express Yourself.” And a performance by Ice Cube ended the show.
The H&M collection is full of Kenzo staples such as reversibility for most garments and the tiger print motif seen throughout the majority of garments juxtaposed against colorful leopard print. The bold, no-boundaries label strived to create a “collector’s collection” reflective of the brand style with pieces for Kenzo lovers and new fans alike.
The looks were a sauced-up mixture of “street wear and outre.’” Eccentric, layered silhouettes with mixed media prints created an experience you have definitely never felt before. Some of the most interesting pieces include their rubber neon-soled boots, tiger stipe bow hat, neon faux fur jacket and combination print kimono. Pieces from the collection are now available for viewing at www.H&M.com
The Kenzo x HM Collection will be available for purchase in H&M specialty stores and online November 3rd.