During yesterday’s (July 17) segment of her daily Breakfast Club Rumor Report, Angela Yee revealed that 50 Cent sold his stake in Effen Vodka for a jaw-dropping $60 million for the buyout. The radio personality also said that he also ended his contract as the brand’s lead spokesman.
During her revelation, DJ Envy chimed in to say that the deal went down about a month or two ago. Hear the news below.
In the comments section of an Instagram post, Fiddy confirmed the deal. “I’m still on the brand,” he wrote. “I just got some cake out the deal.”
50’s partnership with the Holland-based company dates back to 2014. During an interview with People in February 2016, he explained his fondness for the product. “When I’m out and there’s nightlife, it’s what I drink. And the way the mixologist creates different drinks with it, people are attracted to it,” he said.
