Several hot celebrity apparel lines have popped up recently and now stars are starting to release them more frequently. There are only a select few, however, among the Rihannas and Yeezys who have managed to gain widespread interest and popularity.
Vlone, a brand created by A$AP Rocky, A$AP BARI and Edison Chen is one of those lucky few and is proving to be a voice of the streets. Rappers from Lil Yachty to Kanye West have been seen donning the bright orange “V” logo on their shirts and hoodies and the brand has built a cult following of fans.
The Harlem trio give the line a clean-yet-grungy look; stylish, yet anti-fashion. It has an underground feel similar to fellow New York-based labels like Supreme and Stussy.
The Vlone mission is to express the idea “you live alone, you die alone” supporting a mindset of standing on your own two feet and being able to prosper by yourself.
Collections include street gear like T-shirts and hoodies with phrases like “Friends -,” available almost exclusively at their pop up shop release events.