André 3000 gets his creative director on, fronting the fall 2017 campaign for Tretorn. The rapper became a part of the Swedish lifestyle brand in early 2017, and celebrating the Nylite sneaker was a must on his list of duties.
“Welcoming Andre 3000 Benjamin as partner and designer for the 50th anniversary of the iconic Nylite,” Treton posted to Instagram in February with a picture of the Atlanta rapper in a outfit not so unusual to his character, a military jacket. 3 Stacks has always outwardly expressed his eclectic fashion tastes, not to mention his creative energy in general. Tretorn’s campaign perfectly capture his quirky motifs while paying respect to a champaign model among footwear. A slew of colors and prints with his hats, cuffed pants and the Nylite with its black crescent—he grinned, he looked deep in thought sometimes. He looked like he held this ingenious spirit. And his animated poses proved he was just as cheerful as imagined. And a more concrete badge of his own imagination would join the anniversary festivities when he designed his own Nylite.
It started with a blank canvas. Benjamin and other creatives in Tretorn’s Nylite 50 Artist Series were given a plain white sneaker to play with. While some custom designs are visible to the public now, Dré’s is still underwraps. Tretorn did release a video of his sketches on a hoodie though, so we have some idea of what’s to come. “A lot of what I’m bringing back is really just childhood dreaming” he says as draws a figure similar to an insect or fairy..
The rapper headlined the series while being joined by: Jeff Staple, The Shoe Surgeon, Jayson Atienza, Samara Shuter, Mitch Silva, Adele Renault, Leonardo De La Rocha, Ur New York, Robert Peterson, Mimi Yoon, Matthew Tapia, Ron Bass, Like Minded Studio, Luciano Fontanez, Alexander-John, Emilio Ramos, Travoc, Jemal McClary and Cam Stewart.
Check out André 3000’s contributions to Tretorn below.
Join us, as we celebrate the 50th anniversary of the iconic Nylite with André 3000 Benjamin. #Nylite50 https://t.co/3BK9rZgEsy pic.twitter.com/QQt1rDdNY2
— Tretorn (@Tretorn) August 2, 2017
https://twitter.com/Tretorn/status/893067315868295168
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