Clipse’ PLAY CLOTHS Presents “MADE IN VIRGINIA” HOLIDAY ’16, DELIVERY 2 [Fashion Holiday Look Book]
The Clipse’ Play Cloths line just unveiled their second delivery for Holiday ’16 that takes a technical approach to contemporary streetwear, with the use of new fabrics and materials to offer a collection that is centered at the convergence of style and function.
This season, Pusha T and Malice’s line focuses on the balance between light & dark, with an all black and white color palette that features reflective 3M paired with layered jacquard, 300 GSM fleece and wet nylon across a selection of outerwear, knits, hoodies and joggers.
Imagery for the campaign is a continuation of our Made In Virginia series, and was shot on location in Norfolk, VA with rapper Young Crazy and Rodney Smith, creator/ founder of Virginia’s now infamous TRAPTASTIC party series.
Play Cloths is a progressive Streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle. Inspired by the nostalgia of designated attire for after-school recreation, Play Cloths features apparel and accessories influenced by the juxtaposition of high-end fashion, art and street culture.
Utilizing bold graphics and a variation of creative influences, Play Cloths embraces individuality without sacrificing quality or style. Play Cloths was founded in 2008, in Virginia Beach, VA by ‘Pusha T’ and No Malice’ of the Grammy nominated hip-hop duo, Clipse.
The entire collection will be available at PlayCloths.com starting FRI
CREDIT: Curated NY