It Was All A Dream: Diddy, Bad Boy and Invisible Bully Release a Heritage Collection For Macy’s

We can’t be stopped now, cause it’s Bad Boy for life. Days after the release of documentary Can’t Stop Won’t Stop on Apple Music, Bad Boy Entertainment ain’t letting up yet. Happening in New York of course, an official pop-up shop with Invisible Bully opened doors in Macy’s for a 6-week tenure. Diddy and the family are taking over this summer, as the new Bad Boy x Invisible Bully collection ships to Macy’s stores all over the country, reports WWD.

Damion “D-Roc” Butler founded the Invisible Bully brand, with Bad Boy icon and friend, the Notorious B.I.G., in mind. Since then, the Brooklyn streetwear brand has held a heavy presence of Bad Boy motifs. Their work this time with the record label brings Bad Boy’s first official venture into retail, according to WWD.

With the help of IB, Puff is filling Macy’s stores with the Bad Boy Heritage Collection, acknowledging over two decades worth of influence in the Hip-Hop community.“This collection represents a movement I started in 1993, when I was a dreamer,” Diddy said. “When you work hard and believe, your dreams can come true.”

“The Heritage Collection” campaign is faced by Christian Combs and Justin Combs, both sons of “Sean Diddy” Combs, and retails between $28 – $88. Macy’s stores and its website will house the merchandise. The summer collection includes classic basketball and baseball jerseys as well as T-shirts, hoodies, and hats while one notable item is a yellow basketball jersey replicating Biggie’s seen in the “Juicy” music video.

Check some of the apparel now.