Home LIFESTYLE GRIP IN THE STREETS: Bronner Bros. 70th Anniversary Show [Watch]

GRIP IN THE STREETS: Bronner Bros. 70th Anniversary Show [Watch]

GRIP IN THE STREETS: Bronner Bros. 70th Anniversary Show [Watch]

Black history was certainly made this month as the country’s largest African-American beauty show turned 70.

The hair product company Bronner Bros. held its 70th-anniversary show at Georgia World Congress Center in Atlanta, Ga, attracting tens of thousands of hair care professionals and enthusiasts.

The event’s formal name, the Bronner Bros. International Beauty Show, has always set the bar and according to their website, also strive to “providing the best and the brightest educational experience.”

This year, the three-day beauty event featured a special museum exhibit to mark the 70th anniversary and GRIP Magazine was in the building to catch the full event.

Most of the stylists and clients in attendance are black women. But they’re not just the Bronner Bros.’ target audience. They inspired this company.


According to James Bronner, Dr. Bronner studied business at Morehouse College and spent a lot time at his sister’s salon after noticing that the products from his sister’s salon were selling faster than the day’s newspapers.

After graduating from Apex beauty college in 1939, Dr. Bronner was the only man in his class. In 1947, Dr. Bronner and his brother, Arthur, founded their company and show. Over the years, it’s featured speakers like Dr. Martin Luther King Jr. and the stylists for Michelle Obama and Beyoncé; even Rick Ross and ATL native Bobby Valentino by to celebrate the history.

Check out the video and photos from the event below.


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