Jay Z has introduced the latest edition of champagne from his brand, Armand de Brignac.
After helping to popularize Ace of Spades into the Hip-Hop scene, Jay aims to repeat its success with the new Blanc de Noirs Assemblage Two (A2). But to get your hands on it, you’ll need a whopping $850 and a lot of luck to purchase one of approximately 2,333 bottles for its initial release.
Armand’s CEO Sebastien Besson says that Hov is the kind of businessman that likes to find out what consumers want in the market and how to capitalize from it.
“Jay is a very strong businessman, certainly one that likes to understand what consumers want and here to build the business for the long term,” said Besson in an interview with Bloomberg. “He always has a few bottles on hand for a celebration, I know that for sure.”
According to reports, the $850 per bottle bubbly is made from the finest pinot noir grapes picked from the 2008, 2009, and 2010 vintages—with a “refreshing flavor.”
