Words by Michael “Ice-Blue” Harris
Jeezy is returning back to his roots with his TRAP OR DIE series which put him on the map more than ten years ago. TRAP OR DIE 3 will bring it back to the essence of Jeezy aka “The Snowman,” who defined the genre of trap music with his vivid storytelling about the struggle and triumph of the streets.
The previous two installments of Trap Or Die first put Jeezy on the map as the leading force and voice of the Atlanta trap music movement. With Trap Or Die classics tracks such as “Get Ya Mind Right” and “Lose My Mind,” the new project will carry the torch bringing Jeezy’s powerful voice to the world. The Snowman made the announcement via the video below.
To coincide with the announcement, Jeezy has also released an exclusive line of merchandise available at www.JeezyShop.com. The site features two collections, “The Classics” and “The Snowman,” with more merchandise to be added in the coming weeks and months. Here are just a few items that Jeezy is serving the public.
The news comes hot on the heels of #SnowInMiami weekend, where Jeezy took over the clubs in city of Miami for Labor Day Weekend. Jeezy kicked off the long weekend with a celebrity filled dinner at Prime 112 Miami with gue
sts Fat Joe, John Singleton, Pooch Hall, DJ Clue, Plies, Noreaga and many more.
Last week, Jeezy released the music video for the track “Magic City Monday” featuring 2 Chainz and Future, which has heated up the clubs all summer. The strip club anthem features rapid-fire verses from all three Atlanta staples paying homage to the legendary strip club. Peep the video now.