Atlanta Falcons’ wide receiver Julio Jones and the Migos have joined forces with Champs Sports for the sporting goods store’s spring campaign. In the campaign series “The Moment,” Julio Jones reflects on his past that led him to be an NFL superstar while the Migos’ “11 Birds” provides the soundtrack.
The “Bad and Boujee” MCs also cameo in the clip and they all are rocking Under Armour’s “THREADBORNE SHIFT” sneakers which are available now for $95 at Champs Sports locations nationwide.
Following two earlier successful collaborations between elite athletes and iconic artists, the third episode spotlights Julio Jones as he lives in his “moment” standing at the top of his sport. Julio’s passion to play at a young age helped him stop at nothing to make his dreams of getting into the NFL a reality.
After another stellar regular season, highlighted by a fourth Pro Bowl selection, a 300-yard receiving game, and ending with a trip to the Super Bowl with the Falcons, Julio’s preparation is leading him from an eager child interested in the sport to now being a perennial Pro Bowl selection.
Inspired by his past, focused on his future, and living in “the moment,” Julio leads the Champs Sports audience through his journey.
The episode begins with Julio walking down the paved streets of an Atlanta-based neighborhood clad in Under Armour with the Migos soundtrack playing until Julio approaches a group of young kids. In this time frame, Jones begins to share his story beginning with, “As a kid… I was a dreamer” to then interacting and playing with the youth in the street. After spending time with the children and walking further down the streets of Atlanta, Julio connects with the Migos at the iconic 11th Street Studios where Migos play the title song for the star athlete.
Check the commercial below.
