Laugh Out Loud, the comedy brand and multi-platform network founded by the world’s top comedian Kevin Hart in partnership with global content leader Lionsgate, just announced that its streaming video service will launch on August 3rd featuring a slate of original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts. Laugh Out Loud combines Hart’s unparalleled social media savvy that earned him 100+ million followers with his vision for the future of comedy – social, mobile, multicultural, and seriously funny.
Speaking of the new venture, the current King of Comedy, stated, “Funny has no color or gender. With our friends at Lionsgate, we are creating a global network that gives a platform to the next generation of diverse comedians from all over the world, of all ethnicities, to tell their stories. Our culture of comedy is unfiltered and inclusive. Most importantly, we exist to make the world laugh.”
Kevin Hart handpicked the boldest comedic voices to create, produce and star in content exclusive to the service. These include digital superstar comedy talents GloZell, King Bach, Emmanuel Hudson, DC Young Fly, Draya Michelle, David So, Timothy DeLaGhetto and Anjelah Johnson (MADtv, viral sensation Bon Qui Qui) – among others – who have amassed tens of millions of fans across social media. The Laugh Out Loud service will also feature up and coming comedians curated by Hart through LOL showcases at events, including a partnership with the world’s top comedy festival “Just for Laughs.”
Lionsgate Chief Executive Officer Jon Feltheimer, added, “Kevin Hart is an extraordinary global talent, and we’re proud to continue expanding our multi-faceted relationship into exciting new opportunities. He is not only one of the biggest stars in the world but a great entrepreneur and an incredible brand. Together, we’re building Laugh Out Loud into a compelling, content-rich value proposition for his millions of current fans – as well as new audiences worldwide.”
Leading into the August 3rd launch of the streaming video service, Hart is previewing a sneak peek of the content with his hidden camera series, “Kevin Hart: Lyft Legend.” Sponsored by Lyft and featuring guests Trey Songz and Joel McHale, Hart transforms into elderly, over-sharing Lyft driver Donald Mac to see how far he can push the limits. The first episode debuts on Laugh Out Loud’s Facebook, with future episodes running weekly exclusively on Laugh Out Loud’s streaming service.
Laugh Out Loud President Jeff Clanagan also weighed in, commenting, “Kevin has become a dominant creative force in every entertainment initiative he has undertaken, from blockbuster films and television series to record-breaking world concert tours. With Lionsgate as our visionary studio partner, an incredible portfolio of premium content and an exciting array of fresh creative voices, Laugh Out Loud is positioned to super serve Kevin’s global fan base in the digital, over-the-top world.”
