Lil Yachty Named Creative Director Of Nautica
Atlanta rapper Lil Yachty just signed a major deal with Nautica and has been named the famed fashion brand’s Creative Director. In this exciting new role, Yachty will appear in multiple social media and digital ads for the company. He will be designing capsule collections as well.
Nautica also released a “limited-edition collection of pieces” that Yachty designed, himself. This merch includes fleeces, shirts and cashmere sweaters which can be seen below.
Speaking of his new role, King Boat stated,
“Nautica is like a part of me. It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”
Yachty and Nautica first worked together lat year when he modeled an exclusive capsule collection for Urban Outfitters from the brand last year. The president of Nautica, Karen Murray, added,
“We are excited to be collaborating with Lil Yachty this year. He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”
We teamed up with Lil Yachty for some high fashion fun on set in New York City. Check out the video & shop his Nautica favorites here! pic.twitter.com/du4kF7rdo1
— Nautica (@nautica) January 5, 2017
Saturday morning vibes ⚓ https://t.co/pVJBmSBAAf pic.twitter.com/WccZal6va7
— Nautica (@nautica) January 7, 2017
