Home THE GRIP REPORT New Balance Customers Walk Away After Company Publicizes Support for Donald Trump
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New Balance Customers Walk Away After Company Publicizes Support for Donald Trump

New Balance Customers Walk Away After Company Publicizes Support for Donald Trump
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New Balance Athletic Inc. has seen a social media backlash after vice-president of public affairs Matthew LeBretton said in a Wall Street Journal interview that they think things will “move in the right direction” under the impending presidency of Donald Trump.

The sneaker company found common grounds with President-elect Trump via his outspoken opposition to Trans-Pacific Partnership trade agreement while on the campaign trail. New Balance has been a long-time opponent of TPP and welcomed the election of Trump as a commute from President Barack Obama’s policies. New Balance opposes TPP because the company feels the agreement will cause a negative impact on its business.

“The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction,” LeBretton said in an interview last week.

The comments sparked a backlash on social media, with hundreds of Twitter, Facebook and Instagram users throwing out their sneakers, setting shoes on fire and throwing the shoes in the garbage.