NIKE Reaches for #EQUALITY with New Ad Campaign Featuring Leiomy Malonado [Watch]

NIKE‘s newest collection #BeTrue not only has the attention of those who love active wear but also LGBTQ community after showcasing the, in a new light.

After receiving backlash for their support of Donald Trump’s presidential campaign garnering a petition signed by over 60,000 people, NIKE decided to show the world how they feel towards the transgender community. In their newest ad campaign, #EQUALITY features transwoman Leiomy Malonado in a video ad showcasing their active wear. An exceptional dancer and activist for the transgender community,  the video pays tribute to voguing, a dance introduced by Madonna in the 1990s and adopted by gay culture. The ad campaign is more than professional dancers learning a routine, NIKE allows Malonado to give empowerment and awareness by showing the ability to love who you are.

“What did you do to make a mark on this world? What mountains did you climb? Which angels gave you their wings?” all questions given by voice over Precious Angel Ramirez.

The ad gives a warm embrace to Leiomy’s journey, hardships on breaking barriers and tearing down stereotypical views the public may have on the transgender society. As the video campaign runs the words and movements of the dancers speak to your human side and fills you with equality. Nike has captured and started a movement of showing the world it’s okay to come out and #BeTrue.

Check out the courageous ad below.

Words By: Toni Murphy

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