As a major player and thought-leader in the Bay Area rap scene, P-Lo is always innovating and just dropped the new video “The End.” The new visual is featured on her new project More Than Anything.
P-Lo tells a fragmented love story with a distinctly 2017 twist, the tale is told through the perspective of the iPhone. Each shot finds P-Lo and his girl on a date somewhere in scenic San Francisco, doing everything from sharing a bread bowl to taking a walk down Ocean Beach. With a poorly-timed text notification, the Adrian Per-directed visual encapsulates the iPhone era beautifully, and is a unique take on the classic “love story” music video.
“The song itself is so relatable. We wanted to implement the phone aspect since that’s such a big part of our lives these days, especially when dealing with our significant others,” P-Lo explained to VIBE. “This can unfortunately lead to problems and ironically, miscommunication.”
The co-founder/ringleader and chief sound architect for Bay Area collective HBK Gang, P-Lo has collaborated with Iamsu!, E-40, Sage The Gemini, and more as a producer, eventually earning a Hot 100 hit with Yo Gotti’s “Act Right.”
Last month, P-Lo shared monstrous club banger “Feel Good” with G-Eazy, which followed “Never Sorry,” another flex-happy hyphy track. Just before, P-Lo dialed up the Counselor, E-40, for the enthusiastic “Put Me On Somethin'” video. More Than Anything’s first single, “Always,” featured tour-mate Rexx Life Raj.
Fans can catch P-Lo and Rexx Life Raj on the More Than Anything Tour, which kicks off on June 14th at Club Red in Tempe, Arizona.
Purchase tickets for P-Lo’s More Than Anything Tour with Rexx Life Raj: HBKPLO.com
Tour Dates:
June 14 – Club Red, Tempe, AZ
June 16 – El Rey Theatre, Los Angeles, CA
June 17 – Rock City, Camarillo, CA
June 19 – House of Blues, San Diego, CA
June 20 – Constellation Room, Santa Ana, CA
June 21 – Strummer’s, Fresno, CA
June 22 – Ace of Spades, Sacramento, CA
June 24 – The Catalyst, Santa Cruz, CA
June 27 – Hawthorne Lounge, Portland, OR
June 28 – Chop Suey, Seattle, WA
June 30 – Biltmore Cabaret, Vancouver, BC
July 07 – Regency Ballroom, San Francisco, CA
