The Weeknd will star in and curate a new line of clothes for H&M’s Spring 2017 Campaign. He announced the news on his Instagram today.
The line will feature new collaborative pieces developed with the Weeknd’s XO brand with The Weeknd handpicking the clothes.
“All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”