Just a few weeks ago, Adidas and Beyonce announced an exciting new venture, in which Bey will be a creative partner for the brand and develop her own footwear and apparel with the re-launch Ivy Park with through the iconic brand.
Last night, she shared a short fashion film titled Homecoming Weekend. The video features Grambling State University’s Tiger Marching Band and teases a few designs from the upcoming relaunch of Ivy Park.
Today, she took to Instagram to share more looks from the upcoming Ivy Park collection.
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In this new endeavor with Three Stripes, Beyonce becomes one of the first black women to be the sole owner of an athletic brand.
“This is the partnership of a lifetime for me,” said Beyoncé. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Says Eric Liedtke, Executive Board Member – Global Brands, adidas:
“As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”
