Joey Badass spits more fire with the release of his visual ‘Victory” for Mountain Dew’s The Courtside Project. The clip finds the Pro Era MC spitting over production from Kirk Knight and Adam Pallin about the refreshing drink as well as being a creative trendsetter for the Hip-Hop culture.
The video, filmed during Bada$$’ performance during All-Star 2017 at DEW’s Courtside HQ Event in New Orleans, also features appearances by Mountain Dew-sponsored NBA players Russell Westbrook, Devin Booker, CJ McCollum, Myles Turner and Emmanuel Mudiay.
The collaboration is the first project from the DEWxNBA Courtside Project, a partnership between the NBA and Mountain Dew that brings together NBA players and trendsetters across style, art and music.
Speaking on his involvement with Mountain Dew, the Brooklyn rapper stated,
“I’m excited to be a part of The Courtside Project. It’s the fusion of several different worlds — from basketball to music, style and art — that are not all separate streams anymore, they are interconnected. I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, GRAMMY dreams, or PhD dreams.”
Check the video now by “The Land of the Free” MC.
