Full-Figured Model Philomena Kwao Helps Launch #TheNewSkinny Campaign

Skinny not only has a new definition but has a new look to go with it. Lane Bryant has decided to tackle what society views as beauty and the way it should be shaped.

Philomena Kwao, one of the the new faces in the #TheNewSkinny campaign which uplifts all curves and sizes, spoke to Elle magazine about how she has made it her responsibility to be a voice for curvy women. Being recently featured in Sports Illustrated swimsuit edition and Swimsuits for all #SwimSexy campaign with full-figured super model Ashley Graham shows that she is nothing less than comfortable with all God has given her!

Kwao speaks her mind on what she feels is defined as beauty but also sheds light on the importance of self love and the need for the fashion industry to be held accountable on what they feed the public. The New Skinny Campaign gears towards skinny jeans and how plus size women are now being catered to in all fashion trends.

Philomena states “I think for so long, women of different sizes have been pigeonholed and with every campaign, it’s always an adaptation of making fashion, but for plus sizes. Sometimes it’s in a little bit of a negative way and plus is always a little bit slow to be fashion forward. It’s like skinny jeans: The skinny jean is a staple for every single woman and man. For so long, advertising for skinny jeans has just been about a certain body shape or a certain body type. But with this new campaign, it really shows that women of different sizes can move in skinny jeans. It’s refreshing to see plus women being treated as part of the fashion community as a whole and not just a separate piece or separate different thing.”

The campaign is dynamic in its message to women who have yet to see themselves reflected in the fashion industry, it speaks volumes to many.  Being unstoppable, self loving, sexy, confident and curvy is all considered as  #TheNewSkinny.

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