Swizz Beatz has always been about connecting people with art. As a music producer, he brings the best the beats and as the founder of the Dean Collection, he brings the best creatives.
It looks as if the creativity has paid off. Swizz has been tapped to be a collaborative force with Bally to bring the best threads. He and the high-end Swiss luxury label Bally pair up to release fashion collection, Bally Collective, which Vogue says the mogul will “curate.”
This project making RTW and accessories with the Ruff Ryder isn’t Bally’s first dip in the waters of hip hop. Worn by OGs like to Slick Rick and Doug E. Fresh to today’s heavy hitters 2 Chainz and Big Sean, Bally’s been apparent on the scene.
“This partnership celebrates not only Bally’s passion for collaboration, but also brings back the electricity that you could feel in the ’80s and ’90s, connecting Bally with the urban world,” CEO Frédéric De Narp told the Business of Fashion.
It is an ode to the industry for the label, just as it’s an ode to the arts for Swizz. For help with the capsule collection, the rapper nabbed Ricardo Cavolo, whose artwork has been shown at the Dean Collection’s No Commission.
“I thought that his colors, his subject matter, his eye, would be amazing with the collaboration with Bally…because Bally is amazing quality,” the producer said of the artist. Cavolo designed a sneaker for the Bally Collective, the first item disclosed to the public—perfect for a company whose reputation has excelled among footwear.
To introduce the collection, Bally and Swizz Beatz held an event on July 12 in New York. Bally x Swizz guests included Alicia Keys, performers A$AP Rocky and A$AP Ferg, Slick Rick, Doug E. Fresh, Kid Capri, 2 Chainz, Fabolous and Kitty Cash.
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